Primary social media used for information on make-up products Indonesia 2023

Published by Hanadian Nurhayati-Wolff, May 8, 2024
According to a survey conducted on beauty trends in Indonesia in 2023, the majority of Indonesians used Instagram and TikTok to get information on make-up products. The same survey also found that social media and social media advertisements are the main sources of make-up awareness in Indonesia.

Most common social media used to get information on make-up products in Indonesia as of November 2023

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Release date

December 2023

Region

Indonesia

Survey time period

November 5 to 7, 2023

Number of respondents

1,119 respondents

Special properties

among female respondents; among Gen Z, millennials, and Gen X

Method of interview

Online survey

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Overview

5

Key segments: food

6

Key segment: non-alcoholic beverages

6

Key segment: alcoholic beverages

6

Key segment: cosmetics and personal care

5

Key segment: tobacco

6

Market players

5

Brand preference

6

Further related statistics

9

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Statistics

Topics

Makeup market in IndonesiaInfluencer marketing in IndonesiaFMCG market in IndonesiaCosmetics and personal care market in IndonesiaApparel and footwear market in Indonesia
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