In 2022, around 29 million people in Germany stated that a safe investment was more important to them than high returns. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Number of people in Germany who wanted security when investing more than high returns from 2019 to 2023
(in millions)
Information on population: Base: German-speaking population aged 14 years and older in private households at main place of residence in the Federal Republic of Germany.
Information on total sample:
2019: 23,318 respondents, representing 70.60 million people 2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing auf 70.54 million people
2022: 23,015 respondents, representing auf 70.60 million people
2023: 23,524 respondents, representing auf 70.08 million people
This question was asked during the survey in the following wording: "Various criteria are listed here. Could you please look through them und name those about which you would say, "That fits me, that applies to me"? (Circle all!) - Criteria: security is more important to me when investing than high returns."
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IfD Allensbach. (June 19, 2023). Number of people in Germany who wanted security when investing more than high returns from 2019 to 2023 (in millions) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1365933/investment-security-interest-germany/
IfD Allensbach. "Number of people in Germany who wanted security when investing more than high returns from 2019 to 2023 (in millions)." Chart. June 19, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1365933/investment-security-interest-germany/
IfD Allensbach. (2023). Number of people in Germany who wanted security when investing more than high returns from 2019 to 2023 (in millions). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1365933/investment-security-interest-germany/
IfD Allensbach. "Number of People in Germany Who Wanted Security When Investing More than High Returns from 2019 to 2023 (in Millions)." Statista, Statista Inc., 19 Jun 2023, https://www.statista.com/statistics/1365933/investment-security-interest-germany/
IfD Allensbach, Number of people in Germany who wanted security when investing more than high returns from 2019 to 2023 (in millions) Statista, https://www.statista.com/statistics/1365933/investment-security-interest-germany/ (last visited November 21, 2024)
Number of people in Germany who wanted security when investing more than high returns from 2019 to 2023 (in millions) [Graph], IfD Allensbach, June 19, 2023. [Online]. Available: https://www.statista.com/statistics/1365933/investment-security-interest-germany/
