Global sports and outdoor e-commerce users worldwide 2017-2027, by segment

Published by Statista Research Department, Nov 15, 2023
The number of users in the sports and outdoor e-commerce market worldwide is expected to rise steadily until 2027. The athletic footwear segment is forecast to record the highest figure, with 1.06 billion users by 2027.

Number of users in the sports and outdoor e-commerce market worldwide from 2017 to 2027, by segment (in millions)

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Supplementary notes

This includes the

  • track and jogging suits worn for sporting activities
  • lifestyle apparel by sportswear brands
  • functional clothing and footwear for sports purposes
  • athletic apparel and footwear worn for leisure
  • swimwear
  • fishing articles and equipment
  • summer and winter sports equipment

And excludes the
  • work clothes
  • diving equipment
All figures are estimates.
A detailed methodology can be found in the Statista Digital Market Outlook.

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Overview

5

Category benchmarks

4

Leading players

7

Online traffic

5

Consumption

8

Brand awareness

5

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Topics

Sporting goods e-commerceE-commerce worldwideGlobal footwear marketSporting goods industry in the U.S.E-commerce in the United States
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