In 2024, around 5.18 million people in Germany were especially interested in stocks and investment funds. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Number of people in Germany interested in stocks and investment funds from 2019 to 2024
(in millions)
Information on population: Base: German-speaking population aged 14 years and older in private households at main place of residence in the Federal Republic of Germany.
Information on total sample: 2019: 23,318 respondents, representing 70.60 million people 2020: 23,191 respondents, representing 70.64 million people 2021: 22,563 respondents, representing 70.54 million people 2022: 23,015 respondents, representing 70.60 million people 2023: 23,524 respondents, representing 70.08 million people.
2024: 23.485 respondents, representing 70,48 million people
More information on the survey methodology available here.
This question was asked during the survey in the following wording: "It is often thus that one would like to find out more about something, while other things are less interesting. Could you please look at these cards and distribute them on this sheet, depending on how interesting you find this. You can see what is written here. Topic: stocks, investment funds."
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IfD Allensbach. (June 19, 2024). Number of people in Germany interested in stocks and investment funds from 2019 to 2024 (in millions) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1365892/stocks-and-investment-funds-interest-germany/
IfD Allensbach. "Number of people in Germany interested in stocks and investment funds from 2019 to 2024 (in millions)." Chart. June 19, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1365892/stocks-and-investment-funds-interest-germany/
IfD Allensbach. (2024). Number of people in Germany interested in stocks and investment funds from 2019 to 2024 (in millions). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1365892/stocks-and-investment-funds-interest-germany/
IfD Allensbach. "Number of People in Germany Interested in Stocks and Investment Funds from 2019 to 2024 (in Millions)." Statista, Statista Inc., 19 Jun 2024, https://www.statista.com/statistics/1365892/stocks-and-investment-funds-interest-germany/
IfD Allensbach, Number of people in Germany interested in stocks and investment funds from 2019 to 2024 (in millions) Statista, https://www.statista.com/statistics/1365892/stocks-and-investment-funds-interest-germany/ (last visited December 22, 2024)
Number of people in Germany interested in stocks and investment funds from 2019 to 2024 (in millions) [Graph], IfD Allensbach, June 19, 2024. [Online]. Available: https://www.statista.com/statistics/1365892/stocks-and-investment-funds-interest-germany/
