According to a survey among adults in the United States between January and February 2023, 56 percent of respondents said funny ads were their favorite type of Super Bowl ad. This was followed by 18 percent of respondents not knowing or having no opinion regarding a favorite type of ad, while five percent said they favored ads with celebrities.
Most popular types of Super Bowl ads according to adults in the United States as of February 2023
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Morning Consult. (February 6, 2023). Most popular types of Super Bowl ads according to adults in the United States as of February 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1365887/most-popular-super-bowl-ad-types-us/
Morning Consult. "Most popular types of Super Bowl ads according to adults in the United States as of February 2023." Chart. February 6, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1365887/most-popular-super-bowl-ad-types-us/
Morning Consult. (2023). Most popular types of Super Bowl ads according to adults in the United States as of February 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1365887/most-popular-super-bowl-ad-types-us/
Morning Consult. "Most Popular Types of Super Bowl Ads According to Adults in The United States as of February 2023." Statista, Statista Inc., 6 Feb 2023, https://www.statista.com/statistics/1365887/most-popular-super-bowl-ad-types-us/
Morning Consult, Most popular types of Super Bowl ads according to adults in the United States as of February 2023 Statista, https://www.statista.com/statistics/1365887/most-popular-super-bowl-ad-types-us/ (last visited July 22, 2024)
Most popular types of Super Bowl ads according to adults in the United States as of February 2023 [Graph], Morning Consult, February 6, 2023. [Online]. Available: https://www.statista.com/statistics/1365887/most-popular-super-bowl-ad-types-us/