Most popular Super Bowl ad types in the U.S. 2023

Published by
Michele Majidi,
Mar 20, 2024
According to a survey among adults in the United States between January and February 2023, 56 percent of respondents said funny ads were their favorite type of Super Bowl ad. This was followed by 18 percent of respondents not knowing or having no opinion regarding a favorite type of ad, while five percent said they favored ads with celebrities.

Most popular types of Super Bowl ads according to adults in the United States as of February 2023

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Release date

February 2023

Region

United States

Survey time period

January 31 to February 5, 2023

Number of respondents

2,205 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Percentage points exceeding 100 percent are probably due to rounding.

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Statistics on " Connected TV advertising in the United States "

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Overview

4

Advertising spending

5

Market leaders

3

Marketer usage

6

Consumer insights

6

Further related statistics

2

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Topics

Super Bowl advertising in the U.S.
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