Financial & capital investment interest Germany

In 2023, around 37.7 million people in Germany were generally interested in financial and capital investments.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Number of people in Germany interested in financial and capital investments from 2019 to 2023 (in millions)

Characteristic	Generally interested	Very interested	Interested, but not so much	Barely to not at all interested	Interested and often give advice, tips, am considered an expert	Often read up on the topic online
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Release date

June 2023

More information

Region

Germany

Survey time period

2019 to 2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on population:
Base: German-speaking population aged 14 years and older in private households at main place of residence in the Federal Republic of Germany.

Information on total sample:
2019: 23,318 respondents, representing 70.60 million people
2020: 23,191 respondents, representing 70.64 million people
2021: 22,563 respondents, representing 70.54 million people
2022: 23,015 respondents, representing 70.60 million people
2023: 23,524 respondents, representing 70.08 million people

This question was asked during the survey in the following wording: „It is often thus that one would like to find out more about something, while other things are less interesting. Could you please look at these cards and distribute them on this sheet, depending on how interesting you find this. You can see what is written here. Topic: financial and capital investments."

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