According to a study conducted in 2022, 52 percent of marketers worldwide find interactive emails as the most effective marketing content tool. Another 47 percent of respondents stated that live streaming/interactive videos were the most effective type of content for reaching marketing goals.
Most effective types of interactive content according to marketers worldwide as of September 2022
marketers, 66% of whom are from companies with at least 50 employees, some 51% came from B2C companies, with 26% targeting B2B and the remaining 23% B2B and B2C equally
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MarketingCharts. (October 10, 2022). Most effective types of interactive content according to marketers worldwide as of September 2022 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1365812/interactive-content-types-marketing-effectiveness/
MarketingCharts. "Most effective types of interactive content according to marketers worldwide as of September 2022." Chart. October 10, 2022. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1365812/interactive-content-types-marketing-effectiveness/
MarketingCharts. (2022). Most effective types of interactive content according to marketers worldwide as of September 2022. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1365812/interactive-content-types-marketing-effectiveness/
MarketingCharts. "Most Effective Types of Interactive Content According to Marketers Worldwide as of September 2022." Statista, Statista Inc., 10 Oct 2022, https://www.statista.com/statistics/1365812/interactive-content-types-marketing-effectiveness/
MarketingCharts, Most effective types of interactive content according to marketers worldwide as of September 2022 Statista, https://www.statista.com/statistics/1365812/interactive-content-types-marketing-effectiveness/ (last visited December 03, 2024)
Most effective types of interactive content according to marketers worldwide as of September 2022 [Graph], MarketingCharts, October 10, 2022. [Online]. Available: https://www.statista.com/statistics/1365812/interactive-content-types-marketing-effectiveness/
