Intention to choose private-label products over known brands Indonesia 2022

Published by Hanadian Nurhayati-Wolff, Mar 19, 2024
According to a survey in Indonesia, almost 70 percent of the respondents would maintain their preference for choosing private-label or store brand products over known brand products in 2022. In contrast, 18 percent of them said that they would buy fewer store brand products.

Intention to buy private-label products instead of known brands among consumers Indonesia in 2022

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Release date

December 2022

Region

Indonesia

Survey time period

2022

Number of respondents

1,000 respondents

Supplementary notes

The survey question was: "Think about 2022. Are you planning to do more, less, or about the same of the following?"
br> Figures may not add up to 100 percent due to rounding,

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