According to a survey in Indonesia in 2022, more than 60 percent of the respondents stated that they would retain their spending on businesses that support employee diversity. Meanwhile, 20 percent of consumers would increase their spending on such businesses.
Intention to buy from companies that promote diversity of employees among consumers in Indonesia in 2022
Characteristic
Share of respondents
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The survey question was: "Think about 2022. Are you planning to do more, less, or about the same of the following?"
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Figures may not add up to 100 percent due to rounding,
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McKinsey & Company. (December 13, 2022). Intention to buy from companies that promote diversity of employees among consumers in Indonesia in 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1365757/indonesia-intention-to-buy-from-firms-with-employee-diversity/
McKinsey & Company. "Intention to buy from companies that promote diversity of employees among consumers in Indonesia in 2022." Chart. December 13, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1365757/indonesia-intention-to-buy-from-firms-with-employee-diversity/
McKinsey & Company. (2022). Intention to buy from companies that promote diversity of employees among consumers in Indonesia in 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1365757/indonesia-intention-to-buy-from-firms-with-employee-diversity/
McKinsey & Company. "Intention to Buy from Companies That Promote Diversity of Employees among Consumers in Indonesia in 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/statistics/1365757/indonesia-intention-to-buy-from-firms-with-employee-diversity/
McKinsey & Company, Intention to buy from companies that promote diversity of employees among consumers in Indonesia in 2022 Statista, https://www.statista.com/statistics/1365757/indonesia-intention-to-buy-from-firms-with-employee-diversity/ (last visited August 24, 2024)
Intention to buy from companies that promote diversity of employees among consumers in Indonesia in 2022 [Graph], McKinsey & Company, December 13, 2022. [Online]. Available: https://www.statista.com/statistics/1365757/indonesia-intention-to-buy-from-firms-with-employee-diversity/