In a survey conducted among Australian consumers in July 2021, around 38 percent of those surveyed were willing to pay 10 percent more for sustainable food and drinks in comparison to regular food and drink products. In comparison, only six percent of respondents were willing to pay 50 percent more.
Share of consumers willing to pay more for sustainable food and drinks compared to regular products in Australia in 2021
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Capterra. (September 20, 2021). Share of consumers willing to pay more for sustainable food and drinks compared to regular products in Australia in 2021 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1365753/australia-willingness-of-consumers-to-pay-more-for-sustainable-food-and-drinks/
Capterra. "Share of consumers willing to pay more for sustainable food and drinks compared to regular products in Australia in 2021." Chart. September 20, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1365753/australia-willingness-of-consumers-to-pay-more-for-sustainable-food-and-drinks/
Capterra. (2021). Share of consumers willing to pay more for sustainable food and drinks compared to regular products in Australia in 2021. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1365753/australia-willingness-of-consumers-to-pay-more-for-sustainable-food-and-drinks/
Capterra. "Share of Consumers Willing to Pay More for Sustainable Food and Drinks Compared to Regular Products in Australia in 2021." Statista, Statista Inc., 20 Sep 2021, https://www.statista.com/statistics/1365753/australia-willingness-of-consumers-to-pay-more-for-sustainable-food-and-drinks/
Capterra, Share of consumers willing to pay more for sustainable food and drinks compared to regular products in Australia in 2021 Statista, https://www.statista.com/statistics/1365753/australia-willingness-of-consumers-to-pay-more-for-sustainable-food-and-drinks/ (last visited December 23, 2024)
Share of consumers willing to pay more for sustainable food and drinks compared to regular products in Australia in 2021 [Graph], Capterra, September 20, 2021. [Online]. Available: https://www.statista.com/statistics/1365753/australia-willingness-of-consumers-to-pay-more-for-sustainable-food-and-drinks/
