The automotive industry was the one that spent the most in in-game advertising during Super Bowl LVI in 2022, with an expenditure of 99.3 million U.S. dollars. Web-based, television, radio, print, and motion pictures followed with an ad spend of 70.5 million, while the financial industry rounded out the top three with a spend of 57.6 million.
Super Bowl in-game advertising spending in the United States in 2022, by industry
(in million U.S. dollars)
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Kantar. (February 3, 2023). Super Bowl in-game advertising spending in the United States in 2022, by industry (in million U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1365723/super-bowl-in-game-advertising-spending-by-industry-us/
Kantar. "Super Bowl in-game advertising spending in the United States in 2022, by industry (in million U.S. dollars)." Chart. February 3, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1365723/super-bowl-in-game-advertising-spending-by-industry-us/
Kantar. (2023). Super Bowl in-game advertising spending in the United States in 2022, by industry (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1365723/super-bowl-in-game-advertising-spending-by-industry-us/
Kantar. "Super Bowl In-game Advertising Spending in The United States in 2022, by Industry (in Million U.S. Dollars)." Statista, Statista Inc., 3 Feb 2023, https://www.statista.com/statistics/1365723/super-bowl-in-game-advertising-spending-by-industry-us/
Kantar, Super Bowl in-game advertising spending in the United States in 2022, by industry (in million U.S. dollars) Statista, https://www.statista.com/statistics/1365723/super-bowl-in-game-advertising-spending-by-industry-us/ (last visited December 21, 2024)
Super Bowl in-game advertising spending in the United States in 2022, by industry (in million U.S. dollars) [Graph], Kantar, February 3, 2023. [Online]. Available: https://www.statista.com/statistics/1365723/super-bowl-in-game-advertising-spending-by-industry-us/
