In the third quarter of 2023, about 47 percent of people in Germany bought clothes and shoes online, compared to 25 percent of people who both these items in stores. Similarly, 51 percent also preferred buying electronics online to in-store.
Categories shopped online and in physical stores in Germany in 2023
19,293 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, and Finland.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
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Klarna. (December 6, 2023). Categories shopped online and in physical stores in Germany in 2023 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1365702/products-bought-online-and-in-physical-stores-germany/
Klarna. "Categories shopped online and in physical stores in Germany in 2023." Chart. December 6, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1365702/products-bought-online-and-in-physical-stores-germany/
Klarna. (2023). Categories shopped online and in physical stores in Germany in 2023. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1365702/products-bought-online-and-in-physical-stores-germany/
Klarna. "Categories Shopped Online and in Physical Stores in Germany in 2023." Statista, Statista Inc., 6 Dec 2023, https://www.statista.com/statistics/1365702/products-bought-online-and-in-physical-stores-germany/
Klarna, Categories shopped online and in physical stores in Germany in 2023 Statista, https://www.statista.com/statistics/1365702/products-bought-online-and-in-physical-stores-germany/ (last visited December 03, 2024)
Categories shopped online and in physical stores in Germany in 2023 [Graph], Klarna, December 6, 2023. [Online]. Available: https://www.statista.com/statistics/1365702/products-bought-online-and-in-physical-stores-germany/
