In a survey conducted among Australian consumers in July 2021, around 34 percent of those surveyed were willing to pay 10 percent more for sustainable clothing in comparison to regular clothing products. In comparison, only six percent of respondents were willing to pay 50 percent more.
Share of consumers willing to pay more for sustainable clothing products compared to regular products in Australia in 2021
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Share of respondents
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Capterra. (September 20, 2021). Share of consumers willing to pay more for sustainable clothing products compared to regular products in Australia in 2021 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1365667/australia-willingness-of-consumers-to-pay-more-for-sustainable-clothing-products/
Capterra. "Share of consumers willing to pay more for sustainable clothing products compared to regular products in Australia in 2021." Chart. September 20, 2021. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1365667/australia-willingness-of-consumers-to-pay-more-for-sustainable-clothing-products/
Capterra. (2021). Share of consumers willing to pay more for sustainable clothing products compared to regular products in Australia in 2021. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1365667/australia-willingness-of-consumers-to-pay-more-for-sustainable-clothing-products/
Capterra. "Share of Consumers Willing to Pay More for Sustainable Clothing Products Compared to Regular Products in Australia in 2021." Statista, Statista Inc., 20 Sep 2021, https://www.statista.com/statistics/1365667/australia-willingness-of-consumers-to-pay-more-for-sustainable-clothing-products/
Capterra, Share of consumers willing to pay more for sustainable clothing products compared to regular products in Australia in 2021 Statista, https://www.statista.com/statistics/1365667/australia-willingness-of-consumers-to-pay-more-for-sustainable-clothing-products/ (last visited August 25, 2024)
Share of consumers willing to pay more for sustainable clothing products compared to regular products in Australia in 2021 [Graph], Capterra, September 20, 2021. [Online]. Available: https://www.statista.com/statistics/1365667/australia-willingness-of-consumers-to-pay-more-for-sustainable-clothing-products/