In 2024, around two million people in Germany had equity holdings. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Number of people with equity holdings in Germany from 2019 to 2024
(in millions)
Information on population: Base: German-speaking population aged 14 years and older at the main place of residence in the Federal Republic of Germany.
Information on total sample:
2019: 23,318 respondents, representing 70.60 million people 2020: 23,191 respondents, representing 70.64 million people 2021: 22,563 respondents, representing 70.54 million people 2023: 23,524 respondents, representing 70.08 million people 2024: 23.485 respondents, representing 70.48 million people
Further information on methodology available here.
This question was asked during the survey in the following wording: "Various insurances and opportunities to invest your money are listed here. Which of these do you or someone in your household currently have? - Equity holdings."
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IfD Allensbach. (June 19, 2024). Number of people with equity holdings in Germany from 2019 to 2024 (in millions) [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1365610/equity-holdings-in-households-germany/
IfD Allensbach. "Number of people with equity holdings in Germany from 2019 to 2024 (in millions)." Chart. June 19, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1365610/equity-holdings-in-households-germany/
IfD Allensbach. (2024). Number of people with equity holdings in Germany from 2019 to 2024 (in millions). Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1365610/equity-holdings-in-households-germany/
IfD Allensbach. "Number of People with Equity Holdings in Germany from 2019 to 2024 (in Millions)." Statista, Statista Inc., 19 Jun 2024, https://www.statista.com/statistics/1365610/equity-holdings-in-households-germany/
IfD Allensbach, Number of people with equity holdings in Germany from 2019 to 2024 (in millions) Statista, https://www.statista.com/statistics/1365610/equity-holdings-in-households-germany/ (last visited December 19, 2024)
Number of people with equity holdings in Germany from 2019 to 2024 (in millions) [Graph], IfD Allensbach, June 19, 2024. [Online]. Available: https://www.statista.com/statistics/1365610/equity-holdings-in-households-germany/
