According to a survey in Indonesia in 2022, around 50 percent of the respondents stated that they would increase their intention to pay a higher price to get healthier products. In comparison, six percent of Indonesian consumers planned to reduce their intention to do so.
Intention to pay a higher price to get a healthier product among consumers in Indonesia in 2022
The survey question was: "Think about 2022. Are you planning to do more, less, or about the same of the following?"
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Figures may not add up to 100 percent due to rounding,
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McKinsey & Company. (December 13, 2022). Intention to pay a higher price to get a healthier product among consumers in Indonesia in 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1365590/indonesia-intention-to-pay-more-for-a-healthier-product/
McKinsey & Company. "Intention to pay a higher price to get a healthier product among consumers in Indonesia in 2022." Chart. December 13, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1365590/indonesia-intention-to-pay-more-for-a-healthier-product/
McKinsey & Company. (2022). Intention to pay a higher price to get a healthier product among consumers in Indonesia in 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1365590/indonesia-intention-to-pay-more-for-a-healthier-product/
McKinsey & Company. "Intention to Pay a Higher Price to Get a Healthier Product among Consumers in Indonesia in 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/statistics/1365590/indonesia-intention-to-pay-more-for-a-healthier-product/
McKinsey & Company, Intention to pay a higher price to get a healthier product among consumers in Indonesia in 2022 Statista, https://www.statista.com/statistics/1365590/indonesia-intention-to-pay-more-for-a-healthier-product/ (last visited December 22, 2024)
Intention to pay a higher price to get a healthier product among consumers in Indonesia in 2022 [Graph], McKinsey & Company, December 13, 2022. [Online]. Available: https://www.statista.com/statistics/1365590/indonesia-intention-to-pay-more-for-a-healthier-product/
