During a September 2022 survey, 53 percent of responding industry professionals, marketers, and publishers from Australia, Colombia, India, Mexico, Singapore, the United Kingdom, and the United States stated that they were planning to reduce their programmatic spending in the following 12 months. On the other hand, 34 percent were planning to increase it.
Planned changes in programmatic advertising spending in 2023 according to marketers worldwide as of September 2022
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Marketing Interactive. (October 30, 2022). Planned changes in programmatic advertising spending in 2023 according to marketers worldwide as of September 2022 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1365561/change-programmatic-spending-worldwide/
Marketing Interactive. "Planned changes in programmatic advertising spending in 2023 according to marketers worldwide as of September 2022." Chart. October 30, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1365561/change-programmatic-spending-worldwide/
Marketing Interactive. (2022). Planned changes in programmatic advertising spending in 2023 according to marketers worldwide as of September 2022. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1365561/change-programmatic-spending-worldwide/
Marketing Interactive. "Planned Changes in Programmatic Advertising Spending in 2023 According to Marketers Worldwide as of September 2022." Statista, Statista Inc., 30 Oct 2022, https://www.statista.com/statistics/1365561/change-programmatic-spending-worldwide/
Marketing Interactive, Planned changes in programmatic advertising spending in 2023 according to marketers worldwide as of September 2022 Statista, https://www.statista.com/statistics/1365561/change-programmatic-spending-worldwide/ (last visited November 22, 2024)
Planned changes in programmatic advertising spending in 2023 according to marketers worldwide as of September 2022 [Graph], Marketing Interactive, October 30, 2022. [Online]. Available: https://www.statista.com/statistics/1365561/change-programmatic-spending-worldwide/
