Car insurance awareness by brand in the UK 2023

Published by Jennifer Rudden, Nov 1, 2024

More than 87 percent of consumers in the UK were aware of the brands Aviva, Direct Line, Tesco bank and Halifax when it comes to car insurance providers in 2023. In comparison, only 22 percent of customers knew the American car insurer Geico in that year.

Car insurance awareness by brand in the United Kingdom (UK) in 2023

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Source

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Release date

December 2023

Region

United Kingdom

Survey time period

October 20, 2023 to November 9, 2023

Number of respondents

2,488 respondents

Age group

18-64 years

Special properties

Residential online population.

Supplementary notes

Multiple answers were possible.

This question was phrased by the source as follows: "Do you know this brand, even if only by name?"

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Market overview

5

Segments

5

Leading companies

5

Sales metrics/consumption

5

Customer perspective/specialties

3

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Motor insurance in the United StatesMotor insurance in CanadaPrivate health insurance in the United StatesInsurance industry in the United StatesHomeowners insurance in the United States
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