Car insurance loyalty by brand in Germany 2023

Published by
Jennifer Rudden,
Nov 1, 2024

When it comes to car insurance providers, most of German customers were loyal to their brand of choosing in 2023. For LVM and Huk-Coburg, more than 85 percent of respondents were planning to repurchase from the same insurer in the future.

Car insurance loyalty by brand in Germany in 2023

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Source

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Release date

December 2023

Region

Germany

Survey time period

October 20, 2023 to November 7, 2023

Number of respondents

2,486 respondents

Age group

18-64 years

Special properties

Residential online population.

Supplementary notes

Multiple answers were possible.

This question was phrased by the source as follows: " When it comes to car insurance, which of the following brands are you likely to purchase again in the future?"

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