Presence of personalization KPIs in companies worldwide 2023

Published by Statista Research Department, Sep 27, 2023
During a 2023 survey carried out among businesses from across the world, 21 percent of respondents stated their organizations had established key performance indicators (KPIs) to explicitly measure personalization efforts. The share was the highest among businesses from the Americas and the lowest among businesses from Europe and the Middle East (EMEA).

Presence of key performance indicators (KPIs) measuring personalization efforts in companies worldwide as of February 2023

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Release date

February 2023

Region

Worldwide

Survey time period

as of February 2023

Number of respondents

196 respondents

Special properties

among professionals from C-suite, marketing, merchandising, CX, product, and IT

Method of interview

Online survey

Supplementary notes

The source does not provide the date of survey. The date provided is the publication date.

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Statistics on " Marketing personalization worldwide "

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Overview

5

Marketers' perspective

7

Effectiveness

4

Customers' perspective

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Further related statistics

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