The source forecast that, in 2023, the cost of advertising on linear TV in Turkey will increase by over 100 percent. The average inflation rate in Argentina and the Netherlands will reach 89 and 20 percent that year, respectively.
Average inflation rate for the media cost of linear TV in selected markets worldwide in 2022 and 2023
Includes impressions on linear TV airing in broadcast and cable TV networks (most used adult target in each country). Results are based on the aggregated datasets provided from nine major media agency groups and consultancies.
The complete data set can be obtained from the WFA.
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World Federation of Advertisers. (July 28, 2022). Average inflation rate for the media cost of linear TV in selected markets worldwide in 2022 and 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1365422/linear-tv-media-cost-forecast-average-inflation/
World Federation of Advertisers. "Average inflation rate for the media cost of linear TV in selected markets worldwide in 2022 and 2023." Chart. July 28, 2022. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1365422/linear-tv-media-cost-forecast-average-inflation/
World Federation of Advertisers. (2022). Average inflation rate for the media cost of linear TV in selected markets worldwide in 2022 and 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1365422/linear-tv-media-cost-forecast-average-inflation/
World Federation of Advertisers. "Average Inflation Rate for The Media Cost of Linear Tv in Selected Markets Worldwide in 2022 and 2023." Statista, Statista Inc., 28 Jul 2022, https://www.statista.com/statistics/1365422/linear-tv-media-cost-forecast-average-inflation/
World Federation of Advertisers, Average inflation rate for the media cost of linear TV in selected markets worldwide in 2022 and 2023 Statista, https://www.statista.com/statistics/1365422/linear-tv-media-cost-forecast-average-inflation/ (last visited December 18, 2024)
Average inflation rate for the media cost of linear TV in selected markets worldwide in 2022 and 2023 [Graph], World Federation of Advertisers, July 28, 2022. [Online]. Available: https://www.statista.com/statistics/1365422/linear-tv-media-cost-forecast-average-inflation/
