Alibaba's mobile audience in the Nordics primarily consists of adults between 25 and 34 years old, according to geolocalized data from March 2023. Nearly six in ten consumers in that age range used Alibaba on their mobile devices in Sweden. In Denmark and Norway, this share stood at about 45 percent. Shoppers aged 18 to 24 were the region's second-largest group of smartphone shoppers. For instance, around 45 percent of Alibaba's mobile audience in Finland are adults younger than 25.
Distribution of Alibaba mobile shoppers in the Nordic countries as of August 2023, by age group
based on an audience size of 101,255 mobile users*
Supplementary notes
The source does not provide additional information on the methodology used. *35,459 users in Sweden, 19,303 in Norway,18,664 in Denmark, and in 27,829 Finland.
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Start.io. (March 20, 2023). Distribution of Alibaba mobile shoppers in the Nordic countries as of August 2023, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1365399/nordics-alibaba-mobile-audience-by-age-group/
Start.io. "Distribution of Alibaba mobile shoppers in the Nordic countries as of August 2023, by age group." Chart. March 20, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1365399/nordics-alibaba-mobile-audience-by-age-group/
Start.io. (2023). Distribution of Alibaba mobile shoppers in the Nordic countries as of August 2023, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1365399/nordics-alibaba-mobile-audience-by-age-group/
Start.io. "Distribution of Alibaba Mobile Shoppers in The Nordic Countries as of August 2023, by Age Group." Statista, Statista Inc., 20 Mar 2023, https://www.statista.com/statistics/1365399/nordics-alibaba-mobile-audience-by-age-group/
Start.io, Distribution of Alibaba mobile shoppers in the Nordic countries as of August 2023, by age group Statista, https://www.statista.com/statistics/1365399/nordics-alibaba-mobile-audience-by-age-group/ (last visited December 21, 2024)
Distribution of Alibaba mobile shoppers in the Nordic countries as of August 2023, by age group [Graph], Start.io, March 20, 2023. [Online]. Available: https://www.statista.com/statistics/1365399/nordics-alibaba-mobile-audience-by-age-group/
