According to a survey on the incremental consumption in Indonesia in 2022, approximately 56 percent of the respondents were consumers from second-tier cities. Meanwhile, major cities such as Bandung, Bekasi, Bogor, Jakarta, and Tangerang, contributed around 30 percent of the incremental consumption in the country.
Share of incremental consumption in Indonesia in 2022, by size of the city
Number of households
Share of respondents
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McKinsey & Company. (December 13, 2022). Share of incremental consumption in Indonesia in 2022, by size of the city [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1365318/indonesia-incremental-consumption-share-by-city-size/
McKinsey & Company. "Share of incremental consumption in Indonesia in 2022, by size of the city." Chart. December 13, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1365318/indonesia-incremental-consumption-share-by-city-size/
McKinsey & Company. (2022). Share of incremental consumption in Indonesia in 2022, by size of the city. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1365318/indonesia-incremental-consumption-share-by-city-size/
McKinsey & Company. "Share of Incremental Consumption in Indonesia in 2022, by Size of The City." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/statistics/1365318/indonesia-incremental-consumption-share-by-city-size/
McKinsey & Company, Share of incremental consumption in Indonesia in 2022, by size of the city Statista, https://www.statista.com/statistics/1365318/indonesia-incremental-consumption-share-by-city-size/ (last visited August 24, 2024)
Share of incremental consumption in Indonesia in 2022, by size of the city [Graph], McKinsey & Company, December 13, 2022. [Online]. Available: https://www.statista.com/statistics/1365318/indonesia-incremental-consumption-share-by-city-size/