During a survey of female consumers in the United States conducted in October 2022, it was found that the entertainment source least likely to be considered for cancelation was YouTube TV, with 84 percent of respondents who stated they never considered canceling the service. In contrast, Apple Arcade was the service whose subscribers most regularly thought about canceling their subscriptions, according 31 percent of responding women.
Frequency of considering cancelation of selected entertainment services according to female consumers in the United States as of October 2022
Household decision-maker/shares in decisions on entertainment, have broadband access, U.S. census balanced, female consumers
Supplementary notes
*Sample count for sources used by statistic – YOUTUBE TV (n=67), SPOTIFY PAID (n=231), NETFLIX (n=1,094), DISH NETWORK (n=60), AMAZON PRIME (n=869), APPLE ARCADE (n=41), GAME SUBSCRIPTIONS (n=180), AMC+ (n=31), GOOGLE PLAY PASS (n=69), YOUTUBE MUSIC (n=49).
**QR19. We’d like to know which sources of entertainment you currently pay for in your household are a “given” – ones you don’t seriously consider canceling month-to-month, and which are constantly under scrutiny.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Hub Entertainment Research. (November 17, 2022). Frequency of considering cancelation of selected entertainment services according to female consumers in the United States as of October 2022 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1365314/frequency-consider-cancel-select-entertainment-female-consumers-us/
Hub Entertainment Research. "Frequency of considering cancelation of selected entertainment services according to female consumers in the United States as of October 2022." Chart. November 17, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1365314/frequency-consider-cancel-select-entertainment-female-consumers-us/
Hub Entertainment Research. (2022). Frequency of considering cancelation of selected entertainment services according to female consumers in the United States as of October 2022. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1365314/frequency-consider-cancel-select-entertainment-female-consumers-us/
Hub Entertainment Research. "Frequency of Considering Cancelation of Selected Entertainment Services According to Female Consumers in The United States as of October 2022." Statista, Statista Inc., 17 Nov 2022, https://www.statista.com/statistics/1365314/frequency-consider-cancel-select-entertainment-female-consumers-us/
Hub Entertainment Research, Frequency of considering cancelation of selected entertainment services according to female consumers in the United States as of October 2022 Statista, https://www.statista.com/statistics/1365314/frequency-consider-cancel-select-entertainment-female-consumers-us/ (last visited January 09, 2025)
Frequency of considering cancelation of selected entertainment services according to female consumers in the United States as of October 2022 [Graph], Hub Entertainment Research, November 17, 2022. [Online]. Available: https://www.statista.com/statistics/1365314/frequency-consider-cancel-select-entertainment-female-consumers-us/
