During a survey of female consumers in the United States conducted in October 2022, it was found that the entertainment source least likely to be considered for cancelation was YouTube TV, with 84 percent of respondents who stated they never considered canceling the service. In contrast, Apple Arcade was the service whose subscribers most regularly thought about canceling their subscriptions, according 31 percent of responding women.
Frequency of considering cancelation of selected entertainment services according to female consumers in the United States as of October 2022
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Never
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Household decision-maker/shares in decisions on entertainment, have broadband access, U.S. census balanced, female consumers
Supplementary notes
*Sample count for sources used by statistic – YOUTUBE TV (n=67), SPOTIFY PAID (n=231), NETFLIX (n=1,094), DISH NETWORK (n=60), AMAZON PRIME (n=869), APPLE ARCADE (n=41), GAME SUBSCRIPTIONS (n=180), AMC+ (n=31), GOOGLE PLAY PASS (n=69), YOUTUBE MUSIC (n=49).
**QR19. We’d like to know which sources of entertainment you currently pay for in your household are a “given” – ones you don’t seriously consider canceling month-to-month, and which are constantly under scrutiny.
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Hub Entertainment Research. (November 17, 2022). Frequency of considering cancelation of selected entertainment services according to female consumers in the United States as of October 2022 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1365314/frequency-consider-cancel-select-entertainment-female-consumers-us/
Hub Entertainment Research. "Frequency of considering cancelation of selected entertainment services according to female consumers in the United States as of October 2022." Chart. November 17, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1365314/frequency-consider-cancel-select-entertainment-female-consumers-us/
Hub Entertainment Research. (2022). Frequency of considering cancelation of selected entertainment services according to female consumers in the United States as of October 2022. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1365314/frequency-consider-cancel-select-entertainment-female-consumers-us/
Hub Entertainment Research. "Frequency of Considering Cancelation of Selected Entertainment Services According to Female Consumers in The United States as of October 2022." Statista, Statista Inc., 17 Nov 2022, https://www.statista.com/statistics/1365314/frequency-consider-cancel-select-entertainment-female-consumers-us/
Hub Entertainment Research, Frequency of considering cancelation of selected entertainment services according to female consumers in the United States as of October 2022 Statista, https://www.statista.com/statistics/1365314/frequency-consider-cancel-select-entertainment-female-consumers-us/ (last visited August 25, 2024)
Frequency of considering cancelation of selected entertainment services according to female consumers in the United States as of October 2022 [Graph], Hub Entertainment Research, November 17, 2022. [Online]. Available: https://www.statista.com/statistics/1365314/frequency-consider-cancel-select-entertainment-female-consumers-us/