Intention to splurge Indonesia 2022, by generation and income level

Published by Hanadian Nurhayati-Wolff, Mar 19, 2024
According to a survey conducted in August 2022, 81 percent of millennials with high-income levels in Indonesia had intentions to treat themselves by spending more in 2022. Similarly, 74 percent of Indonesian Gen Z with middle-income level also planned to do so.

Intention to splurge in Indonesia as of August 2022, by generation and income level

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Release date

October 2022

Region

Indonesia

Survey time period

August 2022

Number of respondents

1,041 respondents

Age group

18 years and older

Supplementary notes

*Includes silent generation.

Original question: "With regard to products and services you will spend money on, do you plan to splurge/treat yourself in 2022? For example, are there categories of products or services you have spent less on over the last year and a half that you feel you will spend more on in the next three months?"

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