Frequency of using Pluto TV in the U.S. 2022, by generation

Published by
Julia Stoll,
Dec 1, 2023
In the U.S., generations Z and X were most likely to watch Pluto TV on a daily basis, according to a survey conducted in November 2022, with 12 percent and 11 percent of respondents in these generations stating to do so. Meanwhile, millenials followed closely with 10 percent of daily users. By contrast, baby boomers were least likely to use this streaming option on a daily basis.

Frequency of watching Pluto TV in the United States in 2022, by generation

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Release date

November 2022

Region

United States

Survey time period

November 2 to 4, 2022

Number of respondents

2,210 respondents

Age group

18 years and older

Method of interview

Online interview

Supplementary notes

The report defines the generations as follows: GenZers: 1997-2012;
Millennials: 1981-1996;
GenXers: 1965-1980;
Baby boomers: 1946-1964.

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