In 2022, Orion was the Czech leading brand for FMCG, with approximately 69 million consumer reach points. KunĂn and VITANA followed, with 56 million consumer reach points each.
Leading 20 FMCG brands ranked by consumer reach points* in Czechia in 2022
(in millions)
Characteristic
Consumer reach points* in millions
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* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
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Kantar. (May 24, 2023). Leading 20 FMCG brands ranked by consumer reach points* in Czechia in 2022 (in millions) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1365204/czechia-20-most-chosen-fmcg-brands/
Kantar. "Leading 20 FMCG brands ranked by consumer reach points* in Czechia in 2022 (in millions)." Chart. May 24, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1365204/czechia-20-most-chosen-fmcg-brands/
Kantar. (2023). Leading 20 FMCG brands ranked by consumer reach points* in Czechia in 2022 (in millions). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1365204/czechia-20-most-chosen-fmcg-brands/
Kantar. "Leading 20 Fmcg Brands Ranked by Consumer Reach Points* in Czechia in 2022 (in Millions)." Statista, Statista Inc., 24 May 2023, https://www.statista.com/statistics/1365204/czechia-20-most-chosen-fmcg-brands/
Kantar, Leading 20 FMCG brands ranked by consumer reach points* in Czechia in 2022 (in millions) Statista, https://www.statista.com/statistics/1365204/czechia-20-most-chosen-fmcg-brands/ (last visited August 24, 2024)
Leading 20 FMCG brands ranked by consumer reach points* in Czechia in 2022 (in millions) [Graph], Kantar, May 24, 2023. [Online]. Available: https://www.statista.com/statistics/1365204/czechia-20-most-chosen-fmcg-brands/