Car insurance awareness by brand in Germany 2023

Published by Jennifer Rudden, Nov 1, 2024

Some 90 percent of German customers knew the German insurer Allianz, even if only by name when choosing a car insurance provider in 2023. Huk-Coburg and AXA followed close behind among customers in that year.

Car insurance awareness by brand in Germany in 2023

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Release date

December 2023

Region

Germany

Survey time period

October 20, 2023 to November 7, 2023

Number of respondents

2,486 respondents

Age group

18-64 years

Special properties

Residential online population.

Supplementary notes

Multiple answers were possible.

This question was phrased by the source as follows: "Do you know this brand, even if only by name?"

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