In 2022, Kunín was the leading brand for dairy in Czechia, with approximately 56 million consumer reach points. Jihočeské and Florian followed, with 46 million and 22 million consumer reach points, respectively.
Leading 20 dairy brands ranked by consumer reach points* in Czechia in 2022
(in millions)
Characteristic
Consumer reach points* in millions
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* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
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Kantar. (May 24, 2023). Leading 20 dairy brands ranked by consumer reach points* in Czechia in 2022 (in millions) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1365187/czechia-20-most-chosen-dairy-brands/
Kantar. "Leading 20 dairy brands ranked by consumer reach points* in Czechia in 2022 (in millions)." Chart. May 24, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1365187/czechia-20-most-chosen-dairy-brands/
Kantar. (2023). Leading 20 dairy brands ranked by consumer reach points* in Czechia in 2022 (in millions). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1365187/czechia-20-most-chosen-dairy-brands/
Kantar. "Leading 20 Dairy Brands Ranked by Consumer Reach Points* in Czechia in 2022 (in Millions)." Statista, Statista Inc., 24 May 2023, https://www.statista.com/statistics/1365187/czechia-20-most-chosen-dairy-brands/
Kantar, Leading 20 dairy brands ranked by consumer reach points* in Czechia in 2022 (in millions) Statista, https://www.statista.com/statistics/1365187/czechia-20-most-chosen-dairy-brands/ (last visited July 22, 2024)
Leading 20 dairy brands ranked by consumer reach points* in Czechia in 2022 (in millions) [Graph], Kantar, May 24, 2023. [Online]. Available: https://www.statista.com/statistics/1365187/czechia-20-most-chosen-dairy-brands/