It is clear that both in-store and online shopping have different advantages. In Q4 2022, around 81 percent of respondents in Germany said that in terms of comparing prices and saving time, shopping online was better. In contrast, 71 percent of respondents felt that shopping in-store led to better social interaction. Interestingly, although in many categories shopping online performs better, 60 percent of respondents still felt that the better overall shopping experience took place in-store.
Advantages to online and in-store shopping in Germany 2022
21,770 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, and Finland.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
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Klarna. (February 24, 2023). Advantages to online and in-store shopping in Germany 2022 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1365184/online-in-store-shopping-advantages-germany/
Klarna. "Advantages to online and in-store shopping in Germany 2022." Chart. February 24, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1365184/online-in-store-shopping-advantages-germany/
Klarna. (2023). Advantages to online and in-store shopping in Germany 2022. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1365184/online-in-store-shopping-advantages-germany/
Klarna. "Advantages to Online and In-store Shopping in Germany 2022." Statista, Statista Inc., 24 Feb 2023, https://www.statista.com/statistics/1365184/online-in-store-shopping-advantages-germany/
Klarna, Advantages to online and in-store shopping in Germany 2022 Statista, https://www.statista.com/statistics/1365184/online-in-store-shopping-advantages-germany/ (last visited December 21, 2024)
Advantages to online and in-store shopping in Germany 2022 [Graph], Klarna, February 24, 2023. [Online]. Available: https://www.statista.com/statistics/1365184/online-in-store-shopping-advantages-germany/
