Most chosen health and beauty brands in Czechia 2023, by CRPs

Published by Statista Research Department, Aug 20, 2024

In 2023, Nivea was the leading brand for health and beauty in Czechia with 7.8 million consumer reach points, followed by Colgate with 6.4 and Essence with 4.6 million consumer points.

Leading 20 health and beauty brands ranked by consumer reach points in Czechia in 2023 (in millions)

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Release date

June 2024

Region

Czechia

Survey time period

2023

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

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