According to geolocalized data from March 2023, Amazon's mobile audience in Nordic countries is primarily between 18 and 34 years old. Finland has the largest audience of mobile shoppers between the age of 18 to 24, at over 50 percent. Similarly, Sweden has the largest group of mobile users of adults aged 25 to 34, at roughly 58 percent.
Distribution of Amazon mobile shoppers in the Nordic countries as of March 2023, by age group
based on an audience size of 151,551 mobile users*
Supplementary notes
The source does not provide additional information on the methodology used. *68,996 users in Sweden, 22,480 in Norway, 22,266 in Denmark, and 37,809 in Finland.
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Start.io. (March 20, 2023). Distribution of Amazon mobile shoppers in the Nordic countries as of March 2023, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1365170/nordics-amazon-mobile-audience-by-age-group/
Start.io. "Distribution of Amazon mobile shoppers in the Nordic countries as of March 2023, by age group." Chart. March 20, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1365170/nordics-amazon-mobile-audience-by-age-group/
Start.io. (2023). Distribution of Amazon mobile shoppers in the Nordic countries as of March 2023, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1365170/nordics-amazon-mobile-audience-by-age-group/
Start.io. "Distribution of Amazon Mobile Shoppers in The Nordic Countries as of March 2023, by Age Group." Statista, Statista Inc., 20 Mar 2023, https://www.statista.com/statistics/1365170/nordics-amazon-mobile-audience-by-age-group/
Start.io, Distribution of Amazon mobile shoppers in the Nordic countries as of March 2023, by age group Statista, https://www.statista.com/statistics/1365170/nordics-amazon-mobile-audience-by-age-group/ (last visited December 21, 2024)
Distribution of Amazon mobile shoppers in the Nordic countries as of March 2023, by age group [Graph], Start.io, March 20, 2023. [Online]. Available: https://www.statista.com/statistics/1365170/nordics-amazon-mobile-audience-by-age-group/
