Most chosen home care brands in Czechia 2023, by consumer reach points

Published by Statista Research Department, Aug 20, 2024

In 2023, Linteo was the leading brand for home care in Czechia, with approximately 12.5 million consumer reach points. Harmony placed second with around eight million consumer reach points, followed by TENTO and Velvet with 7.2 million consumer reach points each.

Leading 20 home care brands ranked by consumer reach points in Czechia in 2023 (in millions)

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Release date

June 2024

Region

Czechia

Survey time period

2023

Supplementary notes

* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

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