In 2022, Linteo was the leading brand for home care in Czechia, with approximately 11 million consumer reach points. Harmony placed second with around nine million consumer reach points, followed by TENTO and Bref with eight million consumer reach points each.
Leading 20 home care brands ranked by consumer reach points* in Czechia in 2022
(in millions)
Characteristic
Consumer reach points* in millions
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* Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
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Kantar. (May 24, 2023). Leading 20 home care brands ranked by consumer reach points* in Czechia in 2022 (in millions) [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1365168/czechia-most-chosen-home-care-brands/
Kantar. "Leading 20 home care brands ranked by consumer reach points* in Czechia in 2022 (in millions)." Chart. May 24, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1365168/czechia-most-chosen-home-care-brands/
Kantar. (2023). Leading 20 home care brands ranked by consumer reach points* in Czechia in 2022 (in millions). Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1365168/czechia-most-chosen-home-care-brands/
Kantar. "Leading 20 Home Care Brands Ranked by Consumer Reach Points* in Czechia in 2022 (in Millions)." Statista, Statista Inc., 24 May 2023, https://www.statista.com/statistics/1365168/czechia-most-chosen-home-care-brands/
Kantar, Leading 20 home care brands ranked by consumer reach points* in Czechia in 2022 (in millions) Statista, https://www.statista.com/statistics/1365168/czechia-most-chosen-home-care-brands/ (last visited July 03, 2024)
Leading 20 home care brands ranked by consumer reach points* in Czechia in 2022 (in millions) [Graph], Kantar, May 24, 2023. [Online]. Available: https://www.statista.com/statistics/1365168/czechia-most-chosen-home-care-brands/