In a survey conducted in October 2022, 87 percent of responding advertisers from across Asia shared their plans to include retail media in their advertising plans within the next 12 months. In contrast, two percent of the respondents did not plan to do so at the time of the survey.
Share of advertisers planning to include retail media in their media plan in Asia in 2023
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Marketing Interactive. (February 6, 2023). Share of advertisers planning to include retail media in their media plan in Asia in 2023 [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1365154/asia-advertisers-intentions-to-adopt-retail-media/
Marketing Interactive. "Share of advertisers planning to include retail media in their media plan in Asia in 2023." Chart. February 6, 2023. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1365154/asia-advertisers-intentions-to-adopt-retail-media/
Marketing Interactive. (2023). Share of advertisers planning to include retail media in their media plan in Asia in 2023. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1365154/asia-advertisers-intentions-to-adopt-retail-media/
Marketing Interactive. "Share of Advertisers Planning to Include Retail Media in Their Media Plan in Asia in 2023." Statista, Statista Inc., 6 Feb 2023, https://www.statista.com/statistics/1365154/asia-advertisers-intentions-to-adopt-retail-media/
Marketing Interactive, Share of advertisers planning to include retail media in their media plan in Asia in 2023 Statista, https://www.statista.com/statistics/1365154/asia-advertisers-intentions-to-adopt-retail-media/ (last visited November 19, 2024)
Share of advertisers planning to include retail media in their media plan in Asia in 2023 [Graph], Marketing Interactive, February 6, 2023. [Online]. Available: https://www.statista.com/statistics/1365154/asia-advertisers-intentions-to-adopt-retail-media/
