The results of a consumer survey fielded in the United States in October 2022 show Amazon Prime was the entertainment service the least likely to be considered for cancelation, with just four percent of its subscribers who said they regularly consider cancelling the service. On the other hand, EA Play was the service the most likely to be considered for cancelation by its subscribers, with 27 percent indicating that they regularly considered cancelling the service.
Frequency of considering cancelation of selected entertainment services according to consumers aged 35+ in the United States as of October 2022
Household decision-maker/shares in decisions on entertainment, have broadband access, U.S. census balanced
Supplementary notes
*Sample count for sources used by statistic – YOUTUBE TV (n=81), AMAZON PRIME (n=1,083), NETFLIX (n=1,269), SPOTIFY PAID (n=186), HULU + LIVE TV (n=102), EA PLAY/PLAY PRO (n=35), SUBSCRIPTION TO SPECIFIC GAME (n=190), GOOGLE PLAY PASS (n=74), AMC+ (n=41), AT&T UVERSE TV (n=87).
**EA Play represents both EA Play and EA Play Pro.
***QR19. We’d like to know which sources of entertainment you currently pay for in your household are a “given” – ones you don’t seriously consider canceling month-to-month, and which are constantly under scrutiny.
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Hub Entertainment Research. (November 17, 2022). Frequency of considering cancelation of selected entertainment services according to consumers aged 35+ in the United States as of October 2022 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1365104/frequency-consider-cancel-select-entertainment-35plus-us/
Hub Entertainment Research. "Frequency of considering cancelation of selected entertainment services according to consumers aged 35+ in the United States as of October 2022." Chart. November 17, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1365104/frequency-consider-cancel-select-entertainment-35plus-us/
Hub Entertainment Research. (2022). Frequency of considering cancelation of selected entertainment services according to consumers aged 35+ in the United States as of October 2022. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1365104/frequency-consider-cancel-select-entertainment-35plus-us/
Hub Entertainment Research. "Frequency of Considering Cancelation of Selected Entertainment Services According to Consumers Aged 35+ in The United States as of October 2022." Statista, Statista Inc., 17 Nov 2022, https://www.statista.com/statistics/1365104/frequency-consider-cancel-select-entertainment-35plus-us/
Hub Entertainment Research, Frequency of considering cancelation of selected entertainment services according to consumers aged 35+ in the United States as of October 2022 Statista, https://www.statista.com/statistics/1365104/frequency-consider-cancel-select-entertainment-35plus-us/ (last visited January 09, 2025)
Frequency of considering cancelation of selected entertainment services according to consumers aged 35+ in the United States as of October 2022 [Graph], Hub Entertainment Research, November 17, 2022. [Online]. Available: https://www.statista.com/statistics/1365104/frequency-consider-cancel-select-entertainment-35plus-us/
