During a survey of U.S. consumers aged 18 to 34 in October 2022, it was found that Spotify's paid subscription was the entertainment service the least likely to be considered for cancelation, with 81 percent of those surveyed saying that they never thought about canceling their subscription to that service. However, the service most likely to be considered for cancelation was epix, with 25 percent of its subscribers saying they regularly thought of canceling the service, and 45 percent who periodically considered canceling the service.
Frequency of considering cancelation of selected entertainment services according to consumers aged 18-34 in the United States as of October 2022
Household decision-maker/shares in decisions on entertainment, have broadband access, U.S. census balanced
Supplementary notes
*Sample count for sources used by statistic – SPOTIFY PAID (n=252), AMAZON MUSIC (n=31), YOUTUBE TV (n=53), NETFLIX (n=764), APPLE MUSIC (n=281),LIVE SHOWTIME CHANNEL (n=128), APPLE ARCADE (n=53), LIVE EPIX CHANNEL (n=50), EA PLAY/PLAY PRO (n=50), LIVE STARZ CHANNEL (n=80).
**EA Play represents both EA Play and EA Play Pro.
***QR19. We’d like to know which sources of entertainment you currently pay for in your household are a “given” – ones you don’t seriously consider canceling month-to-month, and which are constantly under scrutiny.
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Hub Entertainment Research. (November 17, 2022). Frequency of considering cancelation of selected entertainment services according to consumers aged 18-34 in the United States as of October 2022 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1365091/frequency-consider-cancel-select-entertainment-18to34-us/
Hub Entertainment Research. "Frequency of considering cancelation of selected entertainment services according to consumers aged 18-34 in the United States as of October 2022." Chart. November 17, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1365091/frequency-consider-cancel-select-entertainment-18to34-us/
Hub Entertainment Research. (2022). Frequency of considering cancelation of selected entertainment services according to consumers aged 18-34 in the United States as of October 2022. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1365091/frequency-consider-cancel-select-entertainment-18to34-us/
Hub Entertainment Research. "Frequency of Considering Cancelation of Selected Entertainment Services According to Consumers Aged 18-34 in The United States as of October 2022." Statista, Statista Inc., 17 Nov 2022, https://www.statista.com/statistics/1365091/frequency-consider-cancel-select-entertainment-18to34-us/
Hub Entertainment Research, Frequency of considering cancelation of selected entertainment services according to consumers aged 18-34 in the United States as of October 2022 Statista, https://www.statista.com/statistics/1365091/frequency-consider-cancel-select-entertainment-18to34-us/ (last visited January 09, 2025)
Frequency of considering cancelation of selected entertainment services according to consumers aged 18-34 in the United States as of October 2022 [Graph], Hub Entertainment Research, November 17, 2022. [Online]. Available: https://www.statista.com/statistics/1365091/frequency-consider-cancel-select-entertainment-18to34-us/
