Top ways for using AI in marketing worldwide 2021-2022

Published by Statista Research Department, Feb 14, 2024
A global survey in 2022 found out that 90 percent of marketing professionals across 35 countries were using artificial intelligence (AI) tools in order to automate customer interactions, compared to 88 percent in 2021. Another 88 percent of marketers working with AI shared that it helped them personalize the customer journey across channels - a share that remained the same as the year before.

Ways in which marketers used artificial intelligence (AI) worldwide in 2021 and 2022

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Source

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Release date

September 2022

Region

Worldwide

Survey time period

June 30 to August 8, 2022

Number of respondents

6,000 respondents

Special properties

marketers who use AI across 35 different countries

Supplementary notes

The source does not provide information about the type of survey used.

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Statistics on " Artificial intelligence (AI) "

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Overview

3

Regional overview

4

Segments

8

Impact of AI

5

Special focus: Generative AI

5

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Topics

Artificial intelligence (AI) in programmatic advertisingProgrammatic advertising in the UKProgrammatic advertising worldwideArtificial intelligence (AI) worldwideArtificial intelligence (AI) use in marketing
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