Likelihood to click on relevant digital ads in the U.S. 2023| Statista

During a survey carried out in 2023, 16 percent of responding consumers from the United States said that they were very likely to click through on a digital advertisement relevant to their interests; another 43 said they were somewhat likely to do so.

Likelihood to click on relevant digital ads among consumers in the United States in 2021 and 2023

Characteristic	2021	2023
-	-	-
-	-	-
-	-	-

Statistic: Likelihood to click on relevant digital ads among consumers in the United States in 2021 and 2023

Download

Source

Show detailed source information?

Register for free

Already a member?

Source

Use Ask Statista Research Service

Release date

January 2024

More information

Region

United States

Survey time period

March 8 to December 31, 2021 and January 1 to December 31, 2023

Age group

18 years and older

Special properties

weighted by U.S. Census

Supplementary notes

Survey data:
Wave 1: carried out between March 8 and December 31, 2021 among 34,279 respondents;
Wave 2: carried out between January 1 and December 31, 2023 among 24,525 respondents.
The source does not provide information about the type of survey used.

Citation formats

Access all statistics starting from $2,388 USD yearly ^*

* For commercial use only

For single users

$0 USD

Always free

Access limited to Free Statistics. Premium Statistics are not included.

Free Statistics

Based on your interests

For single users

$199 USD

per month, billed annually ¹

Free Statistics
Premium Statistics

The statistic on this page is a Premium Statistic and is included in this account.

For teams of up to 5 people

$1,299 USD

per month, billed annually ¹

Free + Premium Statistics
Reports
Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Leading companies trust Statista:

Related reports: Available to download in PDF or PPTX format

All datain one format

All data
in one format

Digital advertising in the United States

50 page/s
English
pptx
Detailed references

Everything on "Digital advertising in the United States" in one document: edited and divided into chapters, including detailed references.

Statista is a great source of knowledge, and pretty helpful to manage the daily work.

Christof Baron
CEO, MindShare Germany

Statistics on " Digital advertising in the United States "

Global overview

U.S. overview

Formats

Marketer insights

Consumer attitudes

The most important statistics

Other statistics that may interest you Digital advertising in the United States

Global overview

6

U.S. overview

8

Formats

8

Marketer insights

7

Consumer attitudes

8

Further related statistics

9

Discover Statista

Need help with using Statista for your research? Tutorials and first steps

Further Content: You might find this interesting as well

Statistics

Do you have any questions about our business solutions?

We provide you with detailed information about our Professional Account.

All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

For single users

$0 USD

Always free

Access limited to Free Statistics. Premium Statistics are not included.

Free Statistics

Based on your interests

For single users

$199 USD

per month, billed annually ¹

Free Statistics
Premium Statistics

The statistic on this page is a Premium Statistic and is included in this account.

For teams of up to 5 people

$1,299 USD

per month, billed annually ¹

Free + Premium Statistics
Reports
Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Learn more about how Statista can support your business.