During a survey carried out in January 2023, 51 percent of responding Facebook users from the United States said that the majority of digital ads they saw were relevant to them. The ads were perceived as very relevant by seven percent of respondents and as somewhat relevant by 44 percent.
Perceived relevance of digital advertising to Facebook users in the United States in 2022 and 2023
Survey data:
Wave 1: carried out between March 21 and 28, 2022 among 2,868 respondents;
Wave 2: carried out between January 6 and 11, 2023 among 2,708 respondents. The source does not provide information about the type of survey used.
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CivicScience. (January 11, 2023). Perceived relevance of digital advertising to Facebook users in the United States in 2022 and 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1364979/relevance-digital-ads-facebook-users-usa/
CivicScience. "Perceived relevance of digital advertising to Facebook users in the United States in 2022 and 2023." Chart. January 11, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1364979/relevance-digital-ads-facebook-users-usa/
CivicScience. (2023). Perceived relevance of digital advertising to Facebook users in the United States in 2022 and 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1364979/relevance-digital-ads-facebook-users-usa/
CivicScience. "Perceived Relevance of Digital Advertising to Facebook Users in The United States in 2022 and 2023." Statista, Statista Inc., 11 Jan 2023, https://www.statista.com/statistics/1364979/relevance-digital-ads-facebook-users-usa/
CivicScience, Perceived relevance of digital advertising to Facebook users in the United States in 2022 and 2023 Statista, https://www.statista.com/statistics/1364979/relevance-digital-ads-facebook-users-usa/ (last visited November 21, 2024)
Perceived relevance of digital advertising to Facebook users in the United States in 2022 and 2023 [Graph], CivicScience, January 11, 2023. [Online]. Available: https://www.statista.com/statistics/1364979/relevance-digital-ads-facebook-users-usa/
