In 2023, successful advertising campaigns' median revenue-based return on investment (ROI) worldwide reached 4.34, meaning global advertisers recorded a median revenue of 4.34 U.S. dollars for every dollar they spent on those strategies. Between 2018 and 2021, the average practically stalled around four dollars per dollar invested.
Median revenue-based return on investment (ROI) of successful advertising campaigns worldwide from 2017 to 2023
(in U.S. dollars)
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WARC. (January 8, 2024). Median revenue-based return on investment (ROI) of successful advertising campaigns worldwide from 2017 to 2023 (in U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1364937/median-revenue-roi-campaigns/
WARC. "Median revenue-based return on investment (ROI) of successful advertising campaigns worldwide from 2017 to 2023 (in U.S. dollars)." Chart. January 8, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1364937/median-revenue-roi-campaigns/
WARC. (2024). Median revenue-based return on investment (ROI) of successful advertising campaigns worldwide from 2017 to 2023 (in U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1364937/median-revenue-roi-campaigns/
WARC. "Median Revenue-based Return on Investment (Roi) of Successful Advertising Campaigns Worldwide from 2017 to 2023 (in U.S. Dollars)." Statista, Statista Inc., 8 Jan 2024, https://www.statista.com/statistics/1364937/median-revenue-roi-campaigns/
WARC, Median revenue-based return on investment (ROI) of successful advertising campaigns worldwide from 2017 to 2023 (in U.S. dollars) Statista, https://www.statista.com/statistics/1364937/median-revenue-roi-campaigns/ (last visited December 22, 2024)
Median revenue-based return on investment (ROI) of successful advertising campaigns worldwide from 2017 to 2023 (in U.S. dollars) [Graph], WARC, January 8, 2024. [Online]. Available: https://www.statista.com/statistics/1364937/median-revenue-roi-campaigns/
