Penetration rate of AVOD in the U.S. 2022-2026

Published by
Julia Stoll,
Mar 18, 2024
The penetration rate of AVOD in the U.S. is forecast to be 41.8 percent as of 2022. The share of ad-supported video streaming users is expected to continue to grow, reaching over 50 percent of Americans by the end of 2026.

Penetration rate of ad-supported video-on-demand (AVOD) in the United States from 2022 to 2026

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

December 2022

Region

United States

Survey time period

September 2022

Special properties

forecast; video users watching ad-supported platforms that mainly provides professionally produced content, at least once per month

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Ad-supported video-on-demand market in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Ad-supported video-on-demand market in the United States

Overview

7

Content & costs

4

Advertising

6

Platforms

6

Consumer behavior

8

Further Content: You might find this interesting as well

Topics

Ad-supported video-on-demand in the United StatesSubscription video-on-demand in the United StatesPremium video-on-demand in the United StatesTransactional video-on-demand in the United StatesAd-supported video-on-demand market in Europe
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.