Growth of Meta in-app ad impressions worldwide Q4 2021-Q4 2023

Published by Statista Research Department, Mar 8, 2024
In the fourth quarter of 2023, the number of ad impressions delivered across Meta's Family of Apps (FoA) (Facebook, Messenger, Instagram and WhatsApp) increased by 21 percent compared to the number reported in the final quarter of 2022. Across the nine quarters shown, the metric has shown a steady, uninterrupted, double-digit growth.

Change in Meta in-app ad impressions worldwide from 4th quarter 2021 to 4th quarter 2023

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Release date

February 2024

Region

Worldwide

Survey time period

Q4 2021 to Q4 2023

Supplementary notes

Figures preceding Q4 2023 were retrieved from earlier quarterly releases.

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