Growth of Meta in-app ad impressions worldwide 2021-2023

Published by Statista Research Department, Mar 26, 2024
In 2023, the number of ad impressions delivered across Meta's Family of Apps (FoA) (Facebook, Messenger, Instagram and WhatsApp) increased by 28 percent compared to the number reported a year earlier. In 2022, the respective figure increased by 18 percent.

Change in Meta in-app ad impressions worldwide from 2021 to 2023

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Release date

February 2024

Region

Worldwide

Survey time period

2021 to 2023

Supplementary notes

Figures preceding 2023 were retrieved from earlier releases.

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