Valentine’s Day online shoppers in the U.S. 2017-2023

Published by
L. Yltävä,
Feb 7, 2023
In the United States, online shopping for Valentine's Day significantly increased between 2019 and 2022, going from approximately 27 percent of online shoppers to more than 40 percent in 2022. However, with the return of in-store shopping, the share of consumers planning to do their Valentine's Day shopping online decreased to roughly 35 percent in 2023.

Share of consumers online shopping for Valentine’s Day in the United States from 2017 to 2023

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Release date

January 2023

Region

United States

Survey time period

2017 to 2023

Number of respondents

7,616 consumers

Age group

18 years and older

Supplementary notes

Figures prior to 2023 were retrieved from earlier releases.

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Statistics on " Valentine's Day in the United States "

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Other statistics that may interest you Valentine's Day in the United States

Overview

8

Celebrating Valentine's Day

4

Shopping behavior

8

Spending intentions

8

Online Valentine's Day searches

8

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