A survey carried out in July 2022 in the United States found out that 35 percent of marketing professionals that were using artificial intelligence (AI) and machine learning (ML) tools in their marketing programs said that their leading challenges were risk and governance issues. Another 31 percent of professionals working with AI and ML stated that the AI and ML technologies were too difficult to use or deploy. An additional 30 percent of U.S. marketing professionals shared that AI and ML's costs were a challenge as well.
Leading challenges of using artificial intelligence (AI) and machine learning (ML) tools according to marketing professionals in the United States as of July 2022
professionals who work full-time in marketing, advertising, customer service, HR/finance, sales, or IT departments and have some level of involvement in marketing-related activities; work for companies currently using artificial intelligence or machine learning software for advertising, content, or copywriting generation
Method of interview
Online survey
Supplementary notes
Respondents that gave a "Don't know" answer were removed from total.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Capterra. (September 13, 2022). Leading challenges of using artificial intelligence (AI) and machine learning (ML) tools according to marketing professionals in the United States as of July 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1364821/ai-ml-usage-company-challenges-us/
Capterra. "Leading challenges of using artificial intelligence (AI) and machine learning (ML) tools according to marketing professionals in the United States as of July 2022." Chart. September 13, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1364821/ai-ml-usage-company-challenges-us/
Capterra. (2022). Leading challenges of using artificial intelligence (AI) and machine learning (ML) tools according to marketing professionals in the United States as of July 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1364821/ai-ml-usage-company-challenges-us/
Capterra. "Leading Challenges of Using Artificial Intelligence (Ai) and Machine Learning (Ml) Tools According to Marketing Professionals in The United States as of July 2022." Statista, Statista Inc., 13 Sep 2022, https://www.statista.com/statistics/1364821/ai-ml-usage-company-challenges-us/
Capterra, Leading challenges of using artificial intelligence (AI) and machine learning (ML) tools according to marketing professionals in the United States as of July 2022 Statista, https://www.statista.com/statistics/1364821/ai-ml-usage-company-challenges-us/ (last visited December 30, 2024)
Leading challenges of using artificial intelligence (AI) and machine learning (ML) tools according to marketing professionals in the United States as of July 2022 [Graph], Capterra, September 13, 2022. [Online]. Available: https://www.statista.com/statistics/1364821/ai-ml-usage-company-challenges-us/
