Of all countries surveyed in February 2022, more flexibility (the ability to customize digital experiences) was the number one perceived benefit of headless commerce for 12 of them. Headless commerce is when the front- and back-end of e-commerce applications are kept separate. On the other hand, improved integration between systems was the benefit of headless commerce with the smallest share of respondents, with an average of 66 percent across all countries.
Reported benefits of headless commerce in 2022, by country
Characteristic
More Flexibility (able to customize digital experiences)
Increased agility (making changes faster)
Ability to add new sales channels (social, voice, AR/VR)
*Respondents included professionals from B2B, B2C, and B2B2C companies across North America, Latin America, Asia Pacific, Japan, and Europe. All respondents were third-party panelists (and were not limited to Salesforce customers).
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Salesforce Research. (February 6, 2023). Reported benefits of headless commerce in 2022, by country [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1364806/headless-commerce-benefits-country/
Salesforce Research. "Reported benefits of headless commerce in 2022, by country." Chart. February 6, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1364806/headless-commerce-benefits-country/
Salesforce Research. (2023). Reported benefits of headless commerce in 2022, by country. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1364806/headless-commerce-benefits-country/
Salesforce Research. "Reported Benefits of Headless Commerce in 2022, by Country." Statista, Statista Inc., 6 Feb 2023, https://www.statista.com/statistics/1364806/headless-commerce-benefits-country/
Salesforce Research, Reported benefits of headless commerce in 2022, by country Statista, https://www.statista.com/statistics/1364806/headless-commerce-benefits-country/ (last visited December 03, 2024)
Reported benefits of headless commerce in 2022, by country [Graph], Salesforce Research, February 6, 2023. [Online]. Available: https://www.statista.com/statistics/1364806/headless-commerce-benefits-country/
