As of February 2023, most of U.S. adults, no matter which age group, preferred to watch the Super Bowl live on TV, with for example 91 percent of people interviewed aged 65 years and older planning to do so. In comparison, roughly two in three 18 to-34-year-olds would watch the 2023 Super Bowl on television. With 26 percent, the highest share of respondents who planned to use streaming services to watch the sporting event was found within this age group.
Preferred platform type to watch the Super Bowl among adults in the United States in 2023, by age group
Characteristic
Live on TV
Via streaming service, such as Peacock
Via a mobile app
Other
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Morning Consult. (February 6, 2023). Preferred platform type to watch the Super Bowl among adults in the United States in 2023, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1364793/super-bowl-viewer-platforms-by-age/
Morning Consult. "Preferred platform type to watch the Super Bowl among adults in the United States in 2023, by age group." Chart. February 6, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1364793/super-bowl-viewer-platforms-by-age/
Morning Consult. (2023). Preferred platform type to watch the Super Bowl among adults in the United States in 2023, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1364793/super-bowl-viewer-platforms-by-age/
Morning Consult. "Preferred Platform Type to Watch The Super Bowl among Adults in The United States in 2023, by Age Group." Statista, Statista Inc., 6 Feb 2023, https://www.statista.com/statistics/1364793/super-bowl-viewer-platforms-by-age/
Morning Consult, Preferred platform type to watch the Super Bowl among adults in the United States in 2023, by age group Statista, https://www.statista.com/statistics/1364793/super-bowl-viewer-platforms-by-age/ (last visited July 22, 2024)
Preferred platform type to watch the Super Bowl among adults in the United States in 2023, by age group [Graph], Morning Consult, February 6, 2023. [Online]. Available: https://www.statista.com/statistics/1364793/super-bowl-viewer-platforms-by-age/