During a global 2022 survey, almost one-fifth (18 percent) of responding companies stated that they were not getting value for money from their media agencies. Meanwhile, all brands surveyed at least somewhat agreed that they were getting value for money from their digital and/or customer relationship management (CRM) agency.
Percentage of companies deeming that they were getting value for money from their agencies worldwide as of October 2022, by agency type
This question was phrased by the source as follows: "Do you agree with the following statement: I feel that I am getting value for money from my agencies."
The source does not specify the type of the survey.
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World Federation of Advertisers. (December 15, 2022). Percentage of companies deeming that they were getting value for money from their agencies worldwide as of October 2022, by agency type [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1364782/share-companies-value-money-agencies/
World Federation of Advertisers. "Percentage of companies deeming that they were getting value for money from their agencies worldwide as of October 2022, by agency type." Chart. December 15, 2022. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1364782/share-companies-value-money-agencies/
World Federation of Advertisers. (2022). Percentage of companies deeming that they were getting value for money from their agencies worldwide as of October 2022, by agency type. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1364782/share-companies-value-money-agencies/
World Federation of Advertisers. "Percentage of Companies Deeming That They Were Getting Value for Money from Their Agencies Worldwide as of October 2022, by Agency Type." Statista, Statista Inc., 15 Dec 2022, https://www.statista.com/statistics/1364782/share-companies-value-money-agencies/
World Federation of Advertisers, Percentage of companies deeming that they were getting value for money from their agencies worldwide as of October 2022, by agency type Statista, https://www.statista.com/statistics/1364782/share-companies-value-money-agencies/ (last visited December 04, 2024)
Percentage of companies deeming that they were getting value for money from their agencies worldwide as of October 2022, by agency type [Graph], World Federation of Advertisers, December 15, 2022. [Online]. Available: https://www.statista.com/statistics/1364782/share-companies-value-money-agencies/
