A survey carried out in June 2023 in the United States found out that 52 percent of marketing professionals that were using artificial intelligence (AI) tools in their marketing programs said that their leading benefit was the increased speed or efficiency of workflows or processes. Another 51 percent of professionals working with AI stated that the same tools benefited their data processing.
Leading benefits of using artificial intelligence (AI) tools according to marketing professionals in the United States as of June 2023
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Leading benefits of using artificial intelligence (AI) tools according to marketing professionals in the United States as of June 2023
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professionals who work full-time in marketing, advertising, customer service, HR/finance, sales, or IT departments and have some level of involvement in marketing-related activities; work for companies currently using artificial intelligence or machine learning software for advertising, content, or copywriting generation
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Capterra. (July 24, 2023). Leading benefits of using artificial intelligence (AI) tools according to marketing professionals in the United States as of June 2023 [Graph]. In Statista. Retrieved March 31, 2025, from https://www.statista.com/statistics/1364767/ai-ml-usage-company-benefits-us/
Capterra. "Leading benefits of using artificial intelligence (AI) tools according to marketing professionals in the United States as of June 2023." Chart. July 24, 2023. Statista. Accessed March 31, 2025. https://www.statista.com/statistics/1364767/ai-ml-usage-company-benefits-us/
Capterra. (2023). Leading benefits of using artificial intelligence (AI) tools according to marketing professionals in the United States as of June 2023. Statista. Statista Inc.. Accessed: March 31, 2025. https://www.statista.com/statistics/1364767/ai-ml-usage-company-benefits-us/
Capterra. "Leading Benefits of Using Artificial Intelligence (Ai) Tools According to Marketing Professionals in The United States as of June 2023." Statista, Statista Inc., 24 Jul 2023, https://www.statista.com/statistics/1364767/ai-ml-usage-company-benefits-us/
Capterra, Leading benefits of using artificial intelligence (AI) tools according to marketing professionals in the United States as of June 2023 Statista, https://www.statista.com/statistics/1364767/ai-ml-usage-company-benefits-us/ (last visited March 31, 2025)
Leading benefits of using artificial intelligence (AI) tools according to marketing professionals in the United States as of June 2023 [Graph], Capterra, July 24, 2023. [Online]. Available: https://www.statista.com/statistics/1364767/ai-ml-usage-company-benefits-us/
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