A survey carried out in June 2023 in the United States found out that 52 percent of marketing professionals that were using artificial intelligence (AI) tools in their marketing programs said that their leading benefit was the increased speed or efficiency of workflows or processes. Another 51 percent of professionals working with AI stated that the same tools benefited their data processing.
Leading benefits of using artificial intelligence (AI) tools according to marketing professionals in the United States as of June 2023
professionals who work full-time in marketing, advertising, customer service, HR/finance, sales, or IT departments and have some level of involvement in marketing-related activities; work for companies currently using artificial intelligence or machine learning software for advertising, content, or copywriting generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Capterra. (July 24, 2023). Leading benefits of using artificial intelligence (AI) tools according to marketing professionals in the United States as of June 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1364767/ai-ml-usage-company-benefits-us/
Capterra. "Leading benefits of using artificial intelligence (AI) tools according to marketing professionals in the United States as of June 2023." Chart. July 24, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1364767/ai-ml-usage-company-benefits-us/
Capterra. (2023). Leading benefits of using artificial intelligence (AI) tools according to marketing professionals in the United States as of June 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1364767/ai-ml-usage-company-benefits-us/
Capterra. "Leading Benefits of Using Artificial Intelligence (Ai) Tools According to Marketing Professionals in The United States as of June 2023." Statista, Statista Inc., 24 Jul 2023, https://www.statista.com/statistics/1364767/ai-ml-usage-company-benefits-us/
Capterra, Leading benefits of using artificial intelligence (AI) tools according to marketing professionals in the United States as of June 2023 Statista, https://www.statista.com/statistics/1364767/ai-ml-usage-company-benefits-us/ (last visited December 21, 2024)
Leading benefits of using artificial intelligence (AI) tools according to marketing professionals in the United States as of June 2023 [Graph], Capterra, July 24, 2023. [Online]. Available: https://www.statista.com/statistics/1364767/ai-ml-usage-company-benefits-us/
