A survey conducted in June 2022 revealed that around 78 percent of Australian consumers surveyed believe that big brands should be setting an example for other brands when it comes to environmental sustainability. Around 72 percent of those surveyed said that they don't trust some green claims for certain brands.
Consumer sentiment towards brand sustainability practices in Australia in 2022
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Mediaweek. (October 5, 2022). Consumer sentiment towards brand sustainability practices in Australia in 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1364727/australia-consumer-sentiment-towards-brand-sustainability-practices/
Mediaweek. "Consumer sentiment towards brand sustainability practices in Australia in 2022." Chart. October 5, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1364727/australia-consumer-sentiment-towards-brand-sustainability-practices/
Mediaweek. (2022). Consumer sentiment towards brand sustainability practices in Australia in 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1364727/australia-consumer-sentiment-towards-brand-sustainability-practices/
Mediaweek. "Consumer Sentiment towards Brand Sustainability Practices in Australia in 2022." Statista, Statista Inc., 5 Oct 2022, https://www.statista.com/statistics/1364727/australia-consumer-sentiment-towards-brand-sustainability-practices/
Mediaweek, Consumer sentiment towards brand sustainability practices in Australia in 2022 Statista, https://www.statista.com/statistics/1364727/australia-consumer-sentiment-towards-brand-sustainability-practices/ (last visited December 23, 2024)
Consumer sentiment towards brand sustainability practices in Australia in 2022 [Graph], Mediaweek, October 5, 2022. [Online]. Available: https://www.statista.com/statistics/1364727/australia-consumer-sentiment-towards-brand-sustainability-practices/