According to the results of a consumer survey fielded in the United States in October 2022, the most popular activity for men aged 35+ when they had about two hours to spare was to watch big brand SVODs. The next most popular activity was watching content on MVPD (multichannel video programming distributor) subscriptions, according to 19 percent of respondents.
First choice of two-hour entertainment according to male consumers aged 35+ in the United States as of October 2022
Household decision-maker/shares in decisions on entertainment, have broadband access, U.S. census balanced, male consumers
Supplementary notes
Please tell us which of the entertainment sources you use you’d be most likely to turn to first in each of the following specific situations. What's your first choice when you have 2+ hours available?
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Hub Entertainment Research. (November 17, 2022). First choice of two-hour entertainment according to male consumers aged 35+ in the United States as of October 2022 [Graph]. In Statista. Retrieved January 10, 2025, from https://www.statista.com/statistics/1364680/first-choice-two-hour-entertainment-male-consumer-35plus-us/
Hub Entertainment Research. "First choice of two-hour entertainment according to male consumers aged 35+ in the United States as of October 2022." Chart. November 17, 2022. Statista. Accessed January 10, 2025. https://www.statista.com/statistics/1364680/first-choice-two-hour-entertainment-male-consumer-35plus-us/
Hub Entertainment Research. (2022). First choice of two-hour entertainment according to male consumers aged 35+ in the United States as of October 2022. Statista. Statista Inc.. Accessed: January 10, 2025. https://www.statista.com/statistics/1364680/first-choice-two-hour-entertainment-male-consumer-35plus-us/
Hub Entertainment Research. "First Choice of Two-hour Entertainment According to Male Consumers Aged 35+ in The United States as of October 2022." Statista, Statista Inc., 17 Nov 2022, https://www.statista.com/statistics/1364680/first-choice-two-hour-entertainment-male-consumer-35plus-us/
Hub Entertainment Research, First choice of two-hour entertainment according to male consumers aged 35+ in the United States as of October 2022 Statista, https://www.statista.com/statistics/1364680/first-choice-two-hour-entertainment-male-consumer-35plus-us/ (last visited January 10, 2025)
First choice of two-hour entertainment according to male consumers aged 35+ in the United States as of October 2022 [Graph], Hub Entertainment Research, November 17, 2022. [Online]. Available: https://www.statista.com/statistics/1364680/first-choice-two-hour-entertainment-male-consumer-35plus-us/
